5G will allow us to do amazing things, like power self-driving cars, enjoy virtual reality experiences and even provide remote health care. But there’s growing concern over what it might do to us, too — like weaken our immune systems, and even cause cancer.

Alarmists are claiming a conspiracy, comparing big telecoms to Big Tobacco, or blaming Bill Gates (and linking it all to COVID-19). Meanwhile, scientists liken 5G scaremongers to anti-vaxxers and quacks.

The result is an ugly public battle, with well-meaning journalists giving credence to both sides in the name of “balanced reporting.” …


Leonardo Da Vinci hid a musical arrangement in The Last Supper. Michelangelo incorporated scientific references into the Sistine Chapel. Alfred Hitchcock made regular cameos in his own films. Disney’s parks and resorts are full of hidden Mickeys.

Obviously “Easter eggs,” or hidden messages in media, predate the digital age by many, many years. What’s new, however, is to the extent to which some modern-day Easter eggsespecially those found in video gameshave evolved into transmedia treasure hunts worthy of Dan Brown’s The Da Vinci Code.

Ready to discover more? Let’s get cracking.

The first video game ‘Easter…


Rick and Morty

Whether you love or hate fan theories, they’re a part of the modern TV viewing experience, and if show writers want to keep audiences interested, they better listen up.

Fan theories present themselves as both an opportunity and a challenge for creators. On the one hand, writers can encourage theories and generate buzz with intentional cliffhangers and tricky non-sequiturs. On the other hand, fans are now guessing major plot points online, which means writers have to be on their toes.

Creators can no longer deny or ignore the existence of popular fan theories. …


I’m one of those people who insists on reading the book before seeing the movie. Then I obnoxiously compare the two as I’m leaving the theatre. (I know. I’m working on it.)

Liberties must be taken when adapting a novel to the big screen. A film has limitations that a novel doesn’t, yet it can also accomplish things that novels can’t.

But this list isn’t about whether a book-to-film adaptation was good or not. After all, Fifty Shades of Grey, the movie, was a fairly loyal adaptation of the book… not that I would know, or anything.

No- this list…


Megan Fox in ‘Transformers’

The camera hungrily lingers on Megan Fox’s bare midriff in Transformers. You remember that scene? (Of course you do). There’s an establishing shot of an unnamed, topless stripper in [insert mob movie, buddy comedy or heist flick here]. Like clockwork. That jiggly blonde holding a cold one in the light-beer commercial? Every single time.

You don’t have to be a women’s studies major to be familiar with “the male gaze” — a concept coined by British film theorist Laura Mulvey in 1975 to explain the objectification of women in Western media — you just have to have eyes.

The male…

Stefani Forster

Creative Director at Truly Inc. (@trulyinc), content strategist, editor and writer.

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